Advanced Micro Devices: Life beyond Intel |
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Enacting The David/Goliath Story Contd...The Athlon/Pentium tussle continued till the end of 2002, and then AMD did something it had never done before. The company launched its first-ever high profile advertisement campaign across the world, on the lines of Intel's high-decibel marketing campaigns. This move attracted comments in media reports that AMD was getting aggressive like never before against Intel. This newfound aggression was attributed to a host of reasons, most of them rooted deep in the bitter rivalry between the two companies. Background Note
AMD defined this as 'Parametric Superiority,' a strategy that it followed for many years. To make its products saleable and also to enhance the quality of the already improvised versions of the products, the company made and tested all its products according to the MIL-STD-833 standards.2
1] "Voltas' FY 05-06 net sales up by 32 per cent; operating profit up by 124 per cent; net profit up by 40 per cent," www.tata.com/voltas, May 12, 2006. |
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